Content marketing can make you top the ladder of popularity. It is a great way to improve your website & take it to new heights. But with growing competition, content marketing needs smart ways. SemRush is one tool that is apt for taking content marketing a notch higher. Today, it is of utmost importance to its users due to its wide variety of features & great use.

What is SemRush?

Semrush is a tool that helps improve your content marketing strategies. It can be used for site optimization, creating content & enhance the experience for its visitors. This special tool can work for any type of website. It analyses the website, identifies trends as per your functionality, checks your on page seo & checks backlinks. In all, it optimizes the website properly. After a thorough analysis, it helps in driving better traffic & improves business. 

SemRush offers 14 days free trial & lets you experience the use of this amazing tool. 

SemRush Origin

SemRush is a software SAAS provided by a company based in Boston. It was founded by Oleg Shchegolev and Dmitry Melnikov as a SEO tool and a browser extension before being provided as the SaaS model. 

Key Features Of SemRush

Given below are some of the prime features of SemRush

  • Research & Analysis

It helps you find out what are the competitor’s strategies, best keywords, competitor budgets. It also gives you an insight into competitor’s ads, GDN Strategies, etc. One can even conduct a deep link analysis as the tool helps in checking backlinks. It is the  best way to find out the right keywords for SEO & PPC campaigns. Not just this, it provides you access to see the origin of your site traffic. 

  • SEO & SMO

SemRush assists the SEO professionals in their work. The tool is used for gaining more traffic & position tracking. It helps in performing SEO & backlinks audits. It is helpful in finding out the audience & their engagements. It lets you compare social performance with competitors. With SemRush you can get the updated reactions to your social media presence.


  • Content & PR

Content marketing is one of the main areas in which this tool excels at. Find out the most engaging headlines & topics for the audience with the use of SemRush. The tools analysis the content & checks for plagiarism. It also helps with providing alt text attribute to images. 

  • Site Audit

The best way to get a check up done of your site is site audit. One can easily detect the on site errors with this tool. Removing errors makes a website easily accessible by the search engines. SemRush optimizes the external & internal links. It can help you in adding tags when required. 

  • Brand Analysis

Having a complete knowledge of one’s own brand is really important. Tracking the reputation of the brand in the market can greatly help in enhancing the business. SEMRush enables the organization to get the work organized in a certain manner. It provides you opportunities that help in promoting the brand correctly. 

  • Report Generation

SemRush allows you to generate beautiful & precise reports. It helps you arrange all your data properly at one place. With a simple drop and drag widget, a report can be generated.