Helzberg Diamonds: Everything You Need to Know About Helzberg Diamonds

Helzberg Diamonds is a U.S. jewelry company that claims to be “Here’s to LoveĀ®.” The main question is whether this slogan is just a marketing tactic or if Helzberg Diamonds truly offers pieces that can express love when giving and evoke feelings of being loved when receiving.

Helzberg Diamonds – Introduction

Established in 1915 by Morris Helzberg in Kansas, Helzberg Diamonds is a renowned jewelry brand with a rich history. Despite Morris’ limited involvement due to illness, the business was passed down to his son Barnett Helzberg Sr., and then to Barnett Helzberg Jr. In 1995, after operating as a family business for several generations, Barnett Helzberg Jr. sold the company to Berkshire Hathaway, owned by Warren Buffet

Helzberg Diamonds Overview

  • Established in 1915
  • Currently owned by Berkshire Hathaway
  • Provide diamonds, engagement, and wedding rings, jewelry, and watches
  • Ships to only locations in the U.S.
  • Offers free standard shipping (and with a low minimum order requirement of $99+ orders)
  • Offers free returns and exchanges
  • Offers a generous 60 days return window (albeit, 30 days for watches)
  • Offers a couple of financing plans (that include buy-now-pay later plans, leasing plans, and layaways)
  • Customer support is available via email ([email protected]), telephone (1-800-435-9237), and live chat

Is Helzberg Diamonds a reliable diamond retailer offering good customer services such as easy ordering, lifetime care warranty, returns, and efficient customer support? And are their diamonds genuine?

Helzberg Diamonds is a legitimate diamond and jewelry retailer and not a scam. They are one of the well-known jewelry chains in the US with over 210 stores across the country. Additionally, they have an online presence and launched their e-commerce site in 1999. The company only lists conflict-free diamonds and they are committed to ethical practices, being a subscriber to the Kimberly Process and giving back to diamond mining communities.

Are Helzberg Diamonds safe?

Helzberg Diamonds is a secure online retailer. When making purchases on their website, personal information and credit card details are collected. To protect customers from online fraud, this information must be kept secure. Fortunately, Helzberg Diamonds employs SSL technology, which encrypts all communication and keeps sensitive data shielded from unauthorized access. This ensures that the information is protected from eavesdroppers and can only be read by the company. It’s safe to say that shopping at Helzberg Diamonds is a secure experience.

Product Range

An ideal jeweler should offer a comprehensive selection of products, enabling you to easily obtain all your related items in one location. For instance, while shopping for an engagement ring, it’s more convenient to purchase both the diamond and setting from the same store, instead of having to visit multiple places. This eliminates the inconvenience of having to go to different stores and can only happen when all the desired pieces are not available in one place.

Engagement Rings

When searching for the perfect engagement ring at Helzberg Diamonds, you will have a wide variety of options. To make things easy, you can opt for one of their pre-selected rings, or you can customize your unique piece.

Pre-set Engagement Rings

Helzberg stands out as one of the rare jewelers with a range of lab-grown diamonds. These diamonds are crafted in a laboratory environment, mimicking the natural diamond formation process. As a result, lab-grown diamonds are obtained without the environmental impact of traditional diamond mining. These diamonds are indistinguishable from naturally formed diamonds, even by expert gemologists, as they have the same chemical composition. Helzberg Diamonds offers an extensive selection of engagement rings featuring these eco-friendly diamonds in their “Light Heart” collection.

Create Your Ring

Please note that while customizing an engagement ring allows for the selection of clarity, color, and carat, the cut cannot be chosen. This limitation was disheartening as the cut is a crucial factor in determining a stone’s optical performance. As a result, it is not possible to know the quality of the cut in the stones you receive.

Wedding Rings

You can shop for your wedding bands from either the women’s or men’s ring section. You can also select the metal of your choice, including White Gold, Rose Gold, Yellow Gold, and Platinum.


Our online store offers a variety of product categories, including Rings, Earrings, Necklaces and Pendants, Bracelets, and Watches. Each category contains a range of different product types, such as studs, hoops, dangle earrings, and more under the Earrings section. Browse and shop to your heart’s desire!

Inventory Size

An ideal diamond and jewelry store should not only offer a variety of products but also maintain a large stock of each type. Simply having diamonds in the store’s inventory is not enough, as having just a few stones limits the selection and may not cater to your preferences or budget.

When it comes to inventory, Helzberg Diamonds is average. Starting with their diamond offerings, given that diamonds are prominently featured in their branding.


A quality-focused retailer should only stock premium items so that even if chosen at random, the customer can expect top-notch quality. Helzberg Diamonds takes this to heart, stating that quality is their top priority and they spare no expense in ensuring their products meet the highest standards. As stated on their website, every item undergoes a thorough quality assurance process, sometimes with up to 15 steps involved.

Helzberg Diamonds does have some stunning pieces, especially their “super ideal cut” diamonds in the Masterpiece Collection. These come with AGS certificates, ensuring their quality. However, beyond this collection, many diamonds lack proper cut quality.

Price, Promotion, and Related Policies


When purchasing symbols of love and appreciation like diamonds and diamond jewelry, it’s important to get good value for your money. To achieve this, it’s essential to find a store with reasonable prices. A comparative analysis of prices between the store in question and its competitors can determine the reasonableness of the prices. However, it’s important to note that traditional brick-and-mortar stores like Helzberg may not be able to compete with the prices offered by online jewelry stores. This is due to the higher overhead costs and expenses associated with maintaining a physical store, which can result in higher prices for customers.