The app-based platform is a fitness and weight loss program that promises to help users “stop dieting” and get “life-long results.” Noom claims to be the “last weight-loss program you’ll ever need,” according to its website. As of May 2021, Tech Crunch reported that the Noom app has 45 million downloads to date in 100 countries, including the U.S., U.K., Canada, Australia, Ireland, and New Zealand.
Noom aims to use psychology
You may be wondering what sets Noom apart from every other diet program that asks you to count calories and track your weight. According to WebMD, Noom is slightly different from other popular programs because it focuses on a psychology-based approach to help you reach your goals. This method undoubtedly sounds refreshing for those who have tried other diet plans in the past and found them difficult or unhelpful.
The idea behind this app is that it will teach you new ways of thinking about food so that you can make more well-informed choices. Considering all the info you need is right there in the app, there is a convenience factor to this plan that’s undeniably easy. While Noom does focus on nutrition, you can also supposedly find advice and help with mental health issues and exercise plans.
Whether or not this program actually helps most people achieve better mental health, the idea of using an app to modify your behaviors around food and exercise is a novel approach that attracts a wide swath of customers interested in trying something new.
What can you eat on Noom?
Noom doesn’t necessarily say that certain foods are off-limits, but the company uses green, yellow, and red color coding to let you know which foods may help or prevent you from reaching your weight loss goals.
Examples of green foods include the following:
- Egg whites
- Non-fat dairy products
- Whole-grain bread
Foods that are considered yellow include the following:
- Black beans
- Whole eggs
Red foods include things like:
- French fries
- Full-fat dairy
- Nut butter
- Olive oil
How much does Noom cost?
After you complete the demographic questions, you can start a two-week Noom trial at a nominal cost. However, you must supply your credit card information then and there, and the full subscription fee will be automatically charged to your account when your trial period ends. As of July 2021, a monthly plan costs $59, a two-month plan costs $99 and a three-month plan costs $129, with longer plans available. Custom meal and/or workout plans are available as adds-on. The price for a customized meal plan is $49.
What does Noom actually do to help with weight loss?
Noom helps you stay accountable and make wise choices on your own. So, Noom doesn’t exactly give you a daily menu or have a specific food program to follow. Instead, it asks you to input everything you eat, and it uses traffic light colors (red, green, yellow) to help you understand how healthy you’re eating.
Noom can be a good tool for weight loss because not only do they educate users on how to become a more mindful eater to support weight loss and provide optional tracking tools for food and exercise, they address the mental health side as well. “They use a science-based approach to help users better understand their relationship with food and even offer a personal coach for support throughout the program,” Syn says.
Coaching and group support
Flexible food choices
Lacks in-depth nutritional guidance
You’re glued to your phone
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