When we talk about digital marketing, the email address of a customer seems like a golden ticket to draw their attention. It is very important to do an email marketing campaign in a successful way possible. It is so because, this is the best way to attract them, keep them coming back, and supply them the customers with their business needs.

It was evident that creating an effective as well as engaging email campaign was a full-time job. But now the tables have turned with the help of automation tools like Constant Contact. This tool is the best email marketing software that integrates seamlessly. Through this software, you will be able to create winning email marketing campaigns that will allow your business to remain in the minds of every customer.

The software is very popular for integration with your CRM, sending emails to the customers at the proper time, plus it maximizing the engagement. However, Constant Contact is a lot more than a simple platform known for managing email lists.

Here are five things you didn’t know you could do with Constant Contact:

• Trigger emails on the basis of user actions

Effective marketing is beneficial only when you understand the needs of a customer and fulfill them seamlessly. This software can help you in triggering every single email and even an entire series of messages.

With the use of Constant Contact API, you will be able to take a further step of integrating Constant Contact features along with your website. In a nutshell, when a customer does something you can inevitably send them to follow up emails. On the other hand, you can even set a series of emails for customer’s inactivity. Thus, you can stay in constant contact with your loyal customer base through the mails that they prefer to receive.

• Build interactive email campaigns

This tool makes it highly simple to add impressive content to the emails. You will be able to create such emails where customers can do vital things like RSVP to an event, donations related to your event and business, fill a survey or poll to record valuable customer feedback. Plus, you can use a suite of design tools that will help in creating benefiting email campaigns both for customers as well as your business.

• Create dynamic signup forms

We all know email marketing starts with gathering email addresses and this can only be done through reliable ways. Therefore, with this platform, you can create signup forms on the basis of user actions on your website.

Constant Contact’s interface eases up the way to develop code for striking signup forms. Thus, this way you can craft a targeted message and fulfill the needs as well interests of your customers.

• Eye-catchy email templates in minutes

With this platform, you do not require any graphic design to create eye-catching emails. It comes with a catalog of more than hundreds of beautiful template options. Plus, if you are satisfied with these given templates then you can create your own with the help of What You See Is What You Get an editor. There will be no fuss about HTML tags and CSS code because Constant Contact does it all for you without asking you to make any special effort.

• Track your results quickly

Waiting can be a long process when it comes to seeing your growth. The software helps in tracking your results quickly by giving you all the necessary details related to your email campaign. You will able to track your new as well as lost subscribers, see the number of emails opened, track clicks, etc. Plus, you can also find numbers of email bounced and how many of them are reported as spam. Thus, you can keep an eye on all your mails to track conversion, productivity, and failure.

Conclusion

This Constant Contact review, clearly states that the software is much more than a simple email management tool. It allows you to do a lot in your business without searching for anything else. The software is an automation tool as well that allows you to step into the new world of email marketing. You can definitely grow your business with the help of Constant Contact.