Upwork | The World’s Work Marketplace


What is Upwork?

Upwork Global Inc., formerly Elance-oDesk, is an American freelancing platform headquartered in Santa Clara and San Francisco, California. The company was formed in 2013 as Elance-oDesk, after the merger of Elance Inc. and oDesk Corp. The merged company subsequently rebranded to Upwork in 2015.

In 2017, Upwork had over twelve million registered freelancers and five million registered clients. More than three million jobs worth over $1 billion USD together were posted in 2017.

In March 2022, Upwork was named to TIME’s List of 100 Most Influential Companies of the year 2022.

Upwork is an American freelancing platform which connects businesses with independent professionals and agencies around the globe. Where companies and freelancers work together in new ways.

Service and business model

Upwork allows clients to interview, hire and work with freelancers and freelance agencies through the company’s platform. The client posts a description of their job and a price range they are willing to pay for a freelancer to complete it. The client may invite specific freelancers to apply for their jobs, or else post the job for any freelancer who is interested to apply. Once the client has chosen who they want to complete the job, they hire that freelancer by sending a contract with set hours, pay rate, and a deadline for the work to be completed.

The Upwork platform includes a real-time chat feature that either clients or freelancers can use to message prospects. The Upwork’s time tracker application records the freelancer’s keystrokes and mouse movements and takes screenshots to be submitted to their client.

Why Businesses turn to Upwork?

Proof of Quality

Check any pro’s work samples, client reviews and identity verification.

No Cost until you Hire

Interview potential fits for your job, negotiate rates, and only pay for work you approve.

Safe and Secure

Focus on your work knowing we help protect your data and privacy. We’re here with 24/7 support if you need it.

Is Upwork Free or Paid?

Upwork offers both free and paid freelancer membership plans. The basic plan (free membership plan) gives you 60 points or ‘Connects’ every month. The ‘Connects’ on Upwork are used as the currency and it gets exhausted from your account every time you apply for a job posting.

How To Make Money On Upwork?

The simple act of getting started on Upwork is the beginning of your freelance career. Upwork is the client’s search engine for finding freelancers; ensuring you stand out to clients is crucial to finding jobs.

Many freelancers have difficulty finding work on the freelancing platform, and numerous other freelancers are always trying to get hired. Upwork offers an excellent platform for clients looking to hire, which makes it a great place to find freelance work.

There are two processes to make money on Upwork, the first is Outbound sales which is the most common, and is most simply defined as you, the freelancer, contacting the client in hopes of a sale. The second and most lucrative is Inbound sales, when clients find you and request you send them a quote for your services.

You want to ensure you get to the point where you receive Inbound sales as quickly as possible. The reason is that Inbound sales significantly reduce your workload as a salesperson. So make sure your freelance profile is 100% complete, you have the Specialized profiles setup, ad an entire project catalog, and are active on the Upwork platform. All help you get found, then hired.