The leading supplier of hardware and software for the media and entertainment sector is Avid Technologies, Inc. Since the 1980s, the business has led the way in digital nonlinear editing. It continued to develop in response to the changing demands of the sector.
History of Avid:
Bill Warner, an engineer and former manager of marketing at Apollo Computer, started Avid in 1987. The Avidcompany’s initial product was the /1, a digital nonlinear editing system that transformed how movies and television shows were edited, there is no longer a requirement for conventional linear editing techniques thanks to the Avid/1, which was the first system to enable editors to deal with video and audio in a digital format.
Avid has developed innovative hardware and software solutions for live sound, broadcast, and video and audio production over the years, expanding its product portfolio. Thousands of professionals in the media and entertainment sector utilize Avid today, which has offices across more than 20 nations.