Ariat is a popular American equestrian footwear and clothing brand that has been providing high-quality products for horse enthusiasts since its inception in 1993. The company’s mission is to provide the most innovative and technologically advanced footwear, apparel, and accessories for equestrians, ranchers, and outdoor enthusiasts.
The Beginning of Ariat:
Ariat was founded by Beth Cross and Pam Parker, two women who shared a passion for horses and a vision to create a new type of equestrian footwear. They noticed a gap in the market for a high-performance boot that was both stylish and comfortable. After extensive research and development, they launched Ariat in 1993 with the debut of their first riding boot, the “Ariat Classic.”
One of Ariat’s key strengths is its focus on innovation and technology. The company uses advanced materials and construction techniques to create footwear and apparel that offer superior comfort, durability, and performance. Some of the technologies used by Ariat include:
- ATS (Advanced Torque Stability): A technology that provides support and stability to the foot while reducing fatigue and stress on the joints.
- Duratread: A high-tech rubber compound that provides superior durability and resistance to wear and tear.
- Cobalt VX: A technology that offers advanced cushioning and shock absorption, enhancing comfort and reducing fatigue.
- VentTEK: A technology that features integrated mesh panels for enhanced breathability, keeping feet cool and dry.
Ariat offers a wide range of products for equestrians, ranchers, and outdoor enthusiasts. Some of the most popular products include:
- Riding boots: Ariat’s riding boots are some of the most popular in the industry, with a wide range of styles and designs for both men and women.
- Western boots: Ariat’s western boots are made with premium leather and feature traditional Western styling, making them a favorite among ranchers and Western enthusiasts.
- Work boots: Ariat’s work boots are designed for heavy-duty use and are built to provide maximum protection and comfort on the job.
- Apparel: Ariat’s apparel line includes everything from riding shirts and jackets to western shirts and jeans, all designed with comfort, durability, and style in mind.