About Noom
Noom, an app-based platform, offers a fitness and weight loss solution that aims to end the cycle of dieting and deliver long-lasting results. With a promise to be the final weight-loss program needed, the app has received widespread popularity, boasting 45 million downloads in 100 countries worldwide, including the U.S., U.K., Canada, Australia, Ireland, and New Zealand. As of May 2021, Tech Crunch reported on Noom’s success.
Noom aims to use psychology
Noom differs from other diet programs that merely ask you to count calories and track your weight. It takes a psychology-based approach, according to WebMD, to help you reach your goals. For those who have tried other diets in the past and found them unhelpful, Noom’s approach is refreshing. The app teaches you new ways of thinking about food, making it easier for you to make well-informed choices. All the information you need is available in the app, making it a convenient option. Noom focuses on nutrition, but it also provides advice and support for mental health and exercise. The idea of using an app to change your habits around food and exercise is novel, attracting a wide range of customers looking for something new.
What can you eat on Noom?
With Noom, there’s no restriction on certain foods, instead, it uses a color coding system of green, yellow, and red to indicate how food may impact your weight loss journey and help you reach your goals.
Examples of green foods include the following:
- Apples
- Bananas
- Berries
- Egg whites
- Non-fat dairy products
- Peppers
- Quinoa
- Spinach
- Whole-grain bread
Foods that are considered yellow include the following:
- Avocado
- Beans
- Black beans
- Chicken
- Salmon
- Whole eggs
Red foods include things like:
- Beef
- Burgers
- Cakes
- French fries
- Full-fat dairy
- Nuts
- Nut butter
- Olive oil
How much does Noom cost?
Upon finishing the demographic survey, you can commence a 2-week Noom trial for a minimal fee. To do so, you’ll need to provide your credit card details immediately, and the complete subscription cost will be automatically charged to your account once the trial concludes. As of July 2021, monthly packages are priced at $59, bi-monthly plans at $99, and a three-month plan for $129, with more extended plans available for purchase. Customized meal and workout plans can be added for an extra cost, with a customized meal plan priced at $49.
What does Noom actually do to help with weight loss?
Noom helps you stay accountable and make wise choices on your own. So, Noom doesn’t exactly give you a daily menu or have a specific food program to follow. Instead, it asks you to input everything you eat, and it uses traffic light colors (red, green, yellow) to help you understand how healthy you’re eating. Noom can be a good tool for weight loss because not only do they educate users on how to become a more mindful eater to support weight loss and provide optional tracking tools for food and exercise, they address the mental health side as well. “They use a science-based approach to help users better understand their relationship with food and even offer a personal coach for support throughout the program,” Syn says.
Pros
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Coaching and group support
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Flexible food choices
Cons
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Lacks in-depth nutritional guidance
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You’re glued to your phone
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