Lacoste | What Makes Lacoste Brand So Impactful

Founded in 1933, Lacoste is a French fashion brand that offers high-end clothing, footwear, perfumes, leather goods, watches, eyewear, and most notably golf shirts.

In recent years, the company has expanded into the home goods market with a line of towels and bedding. Lacoste is recognizable by its iconic green crocodile logo, which was inspired by the surname of the brand’s founder, the world-famous tennis player Rene Lacoste.

Opponents of Lacoste have Sergio Tacchini, Fred Perry, Polo Ralph Lauren, Tommy Hilfiger, Hugo Boss, Diesel, Kenneth Cole, and Guess.

The Lacoste Logo

Rene Lacoste was given a promise of a crocodile skin bag, a highly coveted item among his peers if he won a tennis match. Despite losing the match, the nickname “crocodile” stuck with him, and he eventually had the image of a crocodile embroidered on his blazer, which he wore on the court.

When it came time for Rene to create an identity for his clothing business, he chose to make the crocodile a central part of the brand’s image. Today, when people think of Lacoste, the image of a crocodile immediately comes to mind, making it a well-known and iconic symbol of the brand.

The  History of  Lacoste  Brand

Lacoste is a brand with a rich history of sophistication and elegance that has recently gained popularity for its contemporary and stylish image. The company faced challenges with its name and the rights to its product, but in 1977, it secured the right to use its name in the US and has since continued to grow and thrive.

Lacoste is a forward-thinking brand that prioritizes quality, using well-sourced materials for its products. It promotes positivity and encourages innovation, always striving to think outside the box and create new and exciting products.

What Makes Your Lacoste Brand SO Impactful

The Lacoste brand is a strong and confident brand that knows its niche and its market. This is evident in its cool and modern logo, which embodies the brand’s vision and the creativity of its designers. The logo is simple and minimalistic, featuring the image of a crocodile, yet it is still a small and attractive design that works well wherever the brand wants to use it.

The logo is a powerful symbol that ties the brand together in a visually appealing way. The recent redesign was a huge success, boosting the brand and making a bold and amazing statement. The logo was reinterpreted for various endangered species, appearing on polo shirts alongside the original logo. These designs were created to maintain consistency in the brand’s marketing while adding a modern and altruistic touch to the brand as a whole.

Logos are an effective marketing tool, and the original design of the Lacoste logo showcases the brand’s creativity. The redesign powerfully underscores the brand’s values.

Lacoste’s Quality of Products is extremely good

You’ve likely purchased a fake Lacoste product, whether it be muscle fit, elongated, or miniature. Lacoste is known for its good quality products, so look out for products with loose strings, poor stitching, or sloppiness around the seams.

The authentic Prada shoes are a sight to behold, blending Italian sophistication with stability and serenity. These shoes come in a wide range of colors and have a large following of fans.

Compared to their competitors, the genuine Prada men’s shoes are far superior in terms of quality and beauty.

Aside from creating amazing films, the person is also known for giving money to those in need of financial assistance. The homeless are sure to benefit from his generous gifts.

The window displays have also gained a following of their own. One week there might be spring lambs, bouncing on springs, and another week a series of Barbie dolls in the sand to celebrate the “barbie queue” season.

Advantage Lacoste

I was intrigued by the design of Lacoste when I first saw it and I knew I had made the right choice. The packaging was simple and clean, with a white shirt featuring the classic logo, a green base, and a watch wrapped around a crochet cushion with the logo on the corner.

I was also impressed to learn that the founder of Lacoste was a tennis player and this made the brand even cooler in my eyes.

The booklet that came with the watch was informative, particularly the fact that Lacoste was the first brand to put its logo on the front of its shirts. This tradition has since been followed by other brands, such as Louis Vuitton, but I find it a bit overbearing.


Lacoste’s approach is well thought out and allows the company to preserve its original image of luxury, sophistication, athleticism, authenticity, and high-quality products.

Lacoste is a luxury brand that is accessible, meaning it is available in areas where there is a market demand for its products.

The pricing strategy aligns with the fact that Lacoste is a bridge-to-luxury brand, catering to individuals who aspire to live comfortable and well-appointed lifestyles.

By carefully executing its approach, Lacoste is poised to maintain its original image of luxury, athleticism, elegance, authenticity, and premium product quality.