Privacy Policy This document is an electronic record in terms of the Information Technology Act, 2000 and shall be deemed to be a valid contract formed through electronic means. This Privacy Policy (hereinafter referred to as the “Policy”) is for the purpose of acquainting You with the manner in which Latestrags collects, uses and discloses your information collected through the Web Platforms. By using or accessing the Web Platforms, you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, use, and share your information as mentioned in this Policy. The Policy is subject to change without intimation and You shall be required to review the same regularly. The Policy extends to all the Users who visit the Web Platform, as well as Users who are registered on the Web Platforms. Information We Collect When You use our Web Platforms, we collect and store your personal information (like name, address, phone number, fax number, email address, financial profiles, identification number, credit card information etc.) provided by You from time to time so that we can customize our Web Platforms to make your experience safer and easier. You can browse the website without disclosing your personal information to us. However, once you give us your personal information, you are not anonymous to us. We may automatically track certain information about you based upon your behavior on our Web Platforms to do internal research to better understand, protect and serve our users. This information may include the URL that You just came from, which URL you next go to, Your IP address, software details of your mobile phone, your location, name, mobile number etc. We may disclose aggregated information about the use of our Web Platforms, but it will never contain personal information. We do not disclose personal information to third parties in the normal course of operations. However, in situations when we are legally obligated to disclose information to the government or other third parties, we will do so. If you upload any content on our Web Platforms in the form of reviews, recommendations, ratings, comments or any other form, such content may contain information including personal information and the same may be available to the other Users of our Web Platforms. We will not be liable for the disclosure and dissemination of such personal information to third parties. We implement standard measures to protect against unauthorized access to and unlawful interception of personal information. However, we cannot guarantee that such measures fully eliminate security risks. Our Web Platforms allow you to exchange messages with others using the messaging feature and email. We may store these messages in order to deliver them and allow you to manage them. You can invite your friends to join our Web Platforms by providing their contact information, or by entering your log-in credentials to import your address book from other sites. We may store and use your friends’ contact information to invite them to join and connect with you on Our Web Platforms. Your friends will always have the opportunity to opt out of receiving further emails from us. We may also collect information about the details of other applications on your mobile phone which may include shopping, fashion, food and travel information to help us to provide you a personalized experience. Our Site and content are all directed to people who are at least 13 years old or older. The sites are not directed to children under 13, and we do not knowingly collect or solicit personally identifiable information from anyone under the age of 13. If you are under 13, please do not attempt to register for the sites or send any information about yourself to us. If a parent or guardian becomes aware that their child has provided us with Personal Information without their consent, please contact us at [email protected]. Use of Your Personal Information We may use your personal information in the following ways: to identify as the author of content you submit to the sites; to fulfill your requests for products and services; to administer, support, improve and develop our business; to improve the content and features of our Web Platforms (such as by personalizing content to your interests); to administer a contest, promotion, survey or other site feature; to enable us to show you relevant ads; to generate and review reports and data about, and to conduct research on, Our user base and Web Platforms usage patterns; to provide you with customer support. and to send you information about us and our businesses. How we disclose your information We may disclose your personal information that we collect, or you provide, in the following ways: We may share your information with outside service providers that we use for a variety of purposes, such as to send you e-mails and messages on behalf of other users, push notifications to your mobile on our behalf, help us analyze use of our Web Platforms, and process and collect payments. Some of our products, services and databases are hosted by third party hosting services providers. We also may use vendors for other projects, such as conducting surveys or organizing sweepstakes for Us. We may share information about You with these vendors only to enable them to perform their services. We use Google AdSense on our Web Platforms. As you may browse websites those have partnered with Google or Google sites, such as YouTube, Google may place a cookie in your browser to track the types of pages visited or content that you viewed. Based on this information, Google associates your browser with relevant interest categories and uses these categories to show interest-based ads. For example, if you frequently visit travel websites, Google may show more ads related to travel. Google does not associate sensitive interest categories with your browser (such as those based on race, religion, sexual orientation, health, or sensitive financial categories), and does not use such categories when showing you interest-based ads. Google provides “Opt out” option if you may not want Google to collect interest category information and you will not receive interest-based ads. We may share your information when we believe in good faith that such sharing is reasonably necessary in order to investigate, prevent, or act regarding possible illegal activities or to comply with legal process. We may also share your information to investigate and address threats or potential threats to the physical safety of any person, to investigate and address violations of this Policy or the Terms of Service, or to investigate and address violations of the rights of third parties and/or to protect the rights, property and safety of Latestrags, our employees, users, or the public. This may involve the sharing of Your information with law enforcement, government agencies, courts, and/or other organizations on account of legal request such as summons, court order or government demand to comply with the law. If You interact with social media features on our Web Platforms, such as the Facebook Like button or Twitter, or use Your social media credentials to log-in or post content, these features may collect information about Your use of our Web Platforms, as well as post information about Your activities on the social media service. Your interactions with social media companies are governed by their privacy policies. Links to Third Party Platforms Our Web Platforms may contain links to other websites which are operated by third parties and are not controlled by, or affiliated to, or associated with us, unless expressly specified otherwise. We are not responsible for any form of transmission, whatsoever, received by You from any linked site. Accordingly, we do not make any representations concerning the privacy practices or policies of such third parties or terms & conditions of such websites, nor do we control or guarantee the accuracy, integrity, or quality of the information, data, text, software, photographs, graphics, videos, messages or other materials available on such websites. The information provided by You to such third-party websites shall be governed in accordance with the privacy policies of such websites and it is recommended that You review the privacy policy on any such websites prior to using such websites. They may also use cookies, JavaScript, web beacons and other technologies to measure the effectiveness of their advertisements and to personalize advertising content. We do not have access to or control over cookies or other features that such third-party websites and advertisers may use, and the information practices of these third-party websites and advertisers are not covered by this Policy. Please contact them directly for more information about their privacy practices. Cookies and other electronic tools We, and third parties with whom we partner, may use cookies, pixel tags, web beacons, mobile device IDs, “flash cookies” and similar files or technologies to collect and store information in respect to your use of our Web Platforms and third-party websites. A cookie is a small text file that is stored on Your computer that enables Us to recognize You (for example, as a registered User) when You visit Our website, store Your preferences and settings, enhance Your experience by delivering content and advertising specific to Your interests, perform research and analytics, track Your use of our Web Platforms, and assist with security and administrative functions. A pixel tag (also called a web beacon or clear GIF) is a tiny graphic with a unique identifier, embedded invisibly on a webpage (or an online ad or email), and is used to count or track things like activity on a webpage or ad impressions or clicks, as well as to access cookies stored on Users’ computers. We also may include web beacons in e-mail messages or newsletters to determine whether the message has been opened and for other analytics. Third parties whose products or services are accessible or advertised through our Web Platforms, including social media services, may also use cookies or similar tools, and We advise You to check their privacy policies for information about their cookies and other practices. We do not control the practices of such partners and their privacy policies govern their interactions with You. Retention of Your Information You may deactivate your Latestrags account by mailing us at [email protected], in which case we will remove public access to certain profile information such as your bio and profile picture. But any content that you previously submitted would still remain available through our Web Platforms and you would continue to be identified by name as the author of such content. Transfer of Data Outside of Your Home Country Your information will be held in India. Your information may also be stored, processed and accessed in other countries where we have facilities or where you are located. You consent to the transfer of your information outside your country, including to India. Security & Information Retention We employ security measures to protect your information both online and offline from access by unauthorized persons and against unlawful processing, accidental loss, destruction and damage. Latestrags may update its Privacy Policy from time to time, so you should review this Policy periodically. When we change the policy in a material way, we will update the ‘last modified’ date at the top of this Privacy Policy. Changes to this Privacy Policy are effective when they are posted on this page. If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this website, please contact us at [email protected]. We assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized third-party access, or other causes beyond our control. You play an important role in keeping Your personal information secure. You should not share Your user name, password, or other security information for our Web Platforms account with anyone. If we receive instructions using Your user name and password, we will consider that You have authorized the instructions. Notwithstanding anything contained in this Policy or elsewhere, Latestrags shall not be held responsible for any loss, damage or misuse of Your personal information, if such loss, damage or misuse is attributable to a Force Majeure Event (as defined here). A “Force Majeure Event” shall mean any event that is beyond the reasonable control of Latestrags and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, unauthorized access to computer data and storage device, computer crashes, breach of security and encryption, etc. General Provisions We reserve the right to amend this Policy from time to time to reflect changes in the law, our data collection and use practices, the features of our Web Platforms, or advances in technology. Please check this page periodically for changes. By accessing our Web Platforms, you have agreed to the terms set out in this Policy. This Policy should be at all times read along with the Terms & Conditions of use of our Web Platforms. Unless stated otherwise, the Policy applies to all information that Latestrags.com has about You and Your account.